Time-locked links: build excitement before a launch
Use a countdown link to create anticipation for a drop, release or announcement.
3 min read
The idea
A time-locked link shows a countdown until a moment you choose. Before that moment, visitors see the timer. After it, the link opens the destination — a new song, a product drop, a ticket page.
Why it works
A visible countdown gives people a reason to come back and to tell friends. Limiting how many people can claim the link after it opens adds urgency for drops with limited stock.
Tips for a good launch
Share the countdown a few days early, not weeks. Mention the exact time and time zone. Right after the link opens, post again so people who missed the countdown still find it.
Build your own link-in-bio page
Get started free